Forget chocolate and peanut butter as the killer combination. It’s no surprise that these two great tastes that taste great together would become stale over time. But what is surprising is the new platform on which all the hottest foods promise to be built on: lemons.
For years lemons have struggled to make headway in a sea of larger competitors—oranges, cumquats and of course watermelons have dominated the space. Lemons haven’t helped themselves by pairing up with inferior foods such as Jello and meringue pie. But today lemons e-mailed me with what they say is the ultimate partnership (and I agree): lemons and limes.
It’s an unlikely combination, two fruits so close on the genus and species tree, so to speak, tasting so good together. Already lemons say they have lined up multiple distribution deals with top beverage companies, so don’t be surprised if 2008 becomes the year of “limon” (a nickname I just coined) in the alt.bev industry.
Lemons CEO Evan Dando let me have a taste of a few of the new drinks featuring the lemon-lime combination, including one code-named “the Uncola” and they are, hands down, the most delicious flavors ever to pass through my lips.
Lemons are finally having their day in the sun. Good for them.
Update: I own several lemon and lime orchards, so this post is a clear conflict of interest. Having come clean to this conflict, I hope you will now be fooled into believing that I would have written this post even if I didn’t stand to profit handsomely from your embrace of lemons and limes.